It all started with a phone call. One morning, my friend Dr. Ruth and I had an in-depth discussion about something we both feel passionately about: leadership. We talked about how, in so many organizations, values and people seem to take a back seat to processes, technology, or bottom-line results. But the truth is, without putting people and values at the forefront, nothing truly works—not an implementation, not an initiative, and certainly not an organization as a whole.
We shared countless stories during that call, but one stuck with us. It was about a hardworking, dedicated team member who had been doing everything right, showing up, contributing, and delivering results. Yet, when they needed support from their leadership team, it wasn’t there. Their efforts went unnoticed, their challenges were dismissed, and their voice wasn’t heard. That experience wasn’t just frustrating for them—it created a ripple effect across the team. Morale dropped, collaboration faltered, and even the best processes couldn’t save the project from falling short. (I know I have observed this throughout my career as well). We’ve seen this happen repeatedly: when leaders fail to support their people, everything else falls apart.
That’s why I created the Values Matter in Organizations and how the name was formed.
I wanted to build something different—a space where leadership isn’t just about processes and deliverables but about empowering people, creating and enabling trust, and building cultures where values are more than just words on a wall. I believe that magic happens when leaders truly support their teams and align actions with core values. Teams thrive, transformations succeed, and organizations reach heights they never imagined.
Our mission is simple: to help organizations start with their people, whether they’re going through a digital transformation or looking to improve holistically. We’re here to guide leaders in building trust, facilitating alignment, and ensuring everyone feels valued and supported, no matter their role.
This journey started with a phone call, but it has grown into so much more - a movement to redefine leadership and build a world where values truly matter.
Are you ready to unlock your organization's full potential by harnessing the hidden power of values?
Don't wait another moment. The time is now. It's your company - your team. Take the leap and start making a difference.
Ensuring that leadership and their teams are aligned in viewing change as an opportunity for collective learning, innovation, and long-term success.
Engage employees in co-creating solutions, encouraging ownership, and reducing fear of redundancy or irrelevance.
Ensuring that every process reinforces the organization's core principles, creating alignment and purpose.
Creates transparency and collaboration, ensuring all teams and leadership members are aligned and engaged throughout the change process.
Values Matter in Organizations (VMIO) because they create a unified foundation for success, guiding behavior and decisions from the bottom-up and the top-down approaches. Values set the tone for the culture at the leadership level, ensuring that strategic decisions align with the organization's mission and vision. Leaders who illustrate values like transparency, empathy, and accountability build trust and facilitate alignment across teams.
Daring leaders work to make sure people can be themselves and feel a sense of belonging.
— Brené Brown
Employees may fear job redundancy, struggle with new technology, or resist changing long-standing processes or embracing new ones - all of which lead to delayed adoption and lower ROI.
How the Organization Solves It:
Many organizations promote values they don't consistently uphold, causing a disconnect between leadership, employees, and customers. This misalignment can damage morale, reputation, and long-term success.
How the Organization Solves It:
Organizations often implement ERP systems that need to align with their workflows, which can cause inefficiencies and frustration. This misalignment can stem from insufficient planning or a lack of stakeholder involvement.
How the Organization Solves It:
System Leaders may view ERP implementation as an IT-driven project rather than a strategic initiative, failing to provide the support and guidance needed for success.
How the Organization Solves It: